According to Irving, Spencer’s team wouldn’t take no for an answer and would continue to persevere despite not many publishers being onboard during the initial stages. Irving talked about how the model didn’t look sustainable and worthy of generating profits, but Spencer’s team still pushed through anyway.

“In meetings, Mr. Spencer’s staff would present arguments for why Game Pass Wouldn’t work — publishers wouldn’t participate, or it would eat into profits,” Irving said (via IGN).  “[Phil Spencer] wouldn’t take no for an answer. He was always trying to find a way to make it work.”

Suffice to say, Xbox Game Pass was just the thing that Microsoft needed to stay relevant in the console market, particularly with the Xbox One when they were hopelessly outmatched by Sony in first-party releases. With more than 25 million subscribers at the time of writing, Xbox Game Pass has grown out to be the biggest draw for Microsoft’s console ecosystem.

Unsurprisingly, it’s been rumoured that Sony has plans of pushing back with a subscription service of its own codenamed Project Spartacus- read more on that through here.