UPDATE: Ubisoft has reached out to us with a clarification to reduce any confusion between Uplay, Ubisoft Club, and how the two work together. Their statement is copied below in full.
“Ubisoft Club replaces Uplay Win as the free single platform that rewards our players. Uplay remains the account that enable players to access all Ubisoft services such as forums, customer support, Uplay shop, Uplay PC and Ubisoft Club. Rewards already earned in Uplay Win will automatically be transferred to Ubisoft Club. Ubisoft Club also creates XP/Levels and Badges to enhance the game experience.”
Ubisoft has announced a new membership and rewards program for all of its product. It is called the Ubisoft Club, and it features exclusive benefits such as extra game content, limited edition goodies, or discounts in the shop. The Ubisoft Club also features a meta social element, letting members compete against each other and friends, as you try to rank up.
Ranking up itself is a simple matter of just playing Unisoft games- the system seems to be an evolution of the achievements system from Uplay. By playing Ubisoft games, you earn units, which you can then spend to redeem exclusive in game rewards; you earn XP, which contributes to your overall level; and finally, you earn badges based on how you play and what you play that let others determine your play style and play history at a glance.
Ubisoft says the Ubisoft Club is platform agnostic, meaning it will work on any platform with any supported Ubisoft game. A Uplay account is needed for the Ubisoft Club.
Check out the launch trailer for the new program below: