Unity Technologies has announced its acquisition of Applified, which handles Everyplay and GameAds, the former allowing players to share replays with each other and the latter to create video ads for monetizing non-paying users. While Everyplay will now be a part of of the Unity dev platform, GameAds will be heading to Unity Cloud.
CEO of Unity Technologies David Helgason stated that, “Unity was founded to democratize game development, and we are incessantly searching for tools that can make our community more successful. By welcoming Everyplay to the Unity platform, we’re arming our developers with an incredibly powerful and authentic way to connect with a rapidly growing community of passionate gamers.”
Applifier CEO Jussi Laakkonen said, “The challenge for today’s developers doesn’t end with releasing awesome games – they also need to attract and retain legions of true fans. We are thrilled to join forces with Unity and, with the help of the incredible Unity community, overcome these important challenges together.”