In partnership with Rock The Vote, NBC, YouGov and Face the Facts USA, the hub will bring services and content, including polls and even the opportunity to register for first-time voter.
Microsoft also recently conducted a survey of Xbox users’ voting habits, and of 1,678 US Xbox Live households, 40% are swing voters.
“A large, engaged but uncommitted audience, Xbox Swing Voters are a technically savvy and passionate voting bloc,” YouGov’s Douglas Rivers said of this potentially politically important group.
As a non-American, it seems like the US is always in some state of election, what with the US primaries lasting approximately 7 years a-piece, it’s a wonder they ever get round to the actual proper voting.
The Election 2012 hub goes live on 27th August.