While Call of Duty: Black Ops 7 undoubtedly made lot of money, the franchise hasn’t quite been in the best state in recent times. Looking to the future, a new leak has indicated that marketing plans for the next entry in the shooter series has been “hurt” by Microsoft reportedly pushing back its next-generation Xbox. TheGhostOfHope, citing their own sources, has reported that Activision wanted to release Call of Duty: Modern Warfare as a launch title for the next-gen Xbox.
The original plan was to seemingly launch on the new console alongside Rockstar Games’ Grand Theft Auto 6 and compete with the game for player attention. However, with the console itself seeing delays thanks to global memory shortages, new plans have been drawn up that revolve around two separate Call of Duty games being made for the next Xbox. Comparisons were drawn with the release of Call of Duty: Infinite Warfare and Call of Duty: Modern Warfare Remastered. This also indicates that we might see a standalone release of the franchise’s Zombies mode alongside a standard multiplayer release.
“Sources indicate to me that the delay on the next Xbox has ‘hurt’ a lot of COD’s marketing plans as they wanted Modern Warfare 4 to be a launch title and draw a lot of hype to compete with people’s attention alongside GTA VI,” wrote the leaker on social media.
“Because of this delay, the idea of two Call of Duty games launching with the next Xbox has been floated. A traditional Call of Duty multiplayer and a standalone Zombies title presumably developed by Treyarch. Likely similar to that of Infinite Warfare and Modern Warfare Remastered were both released together.”
As for Activision’s wider business plans, the leaker has also reported that Microsoft wants the company to be “more agile”, and less devoted to its yearly release schedule for the Call of Duty franchise. In terms of software development, being agile means having a clearly-defined project development pipeline that can quickly pivot to new ideas. This, according to TheGhostOfHope, would have apparently allowed Activision to have a more competent version of the Call of Duty: DMZ mode to cash in on the hype around extraction shooters than what we ultimately got.
“Microsoft wants Activision to be more agile and less attached to annualized releases in the future. The consensus is that a more quick and coherent product/development pipeline would have allowed them to cash in on the extraction shooter hype sooner with a DMZ update for example.”
It is worth noting that, going by other rumors surrounding next-generation consoles, the timelines don’t quite match up precisely. Before RAM prices skyrocketed, leading to several hardware delays, reports had indicated that Sony and Microsoft were eyeing 2027 launch for their respective next-gen consoles. Considering previous PlayStations and Xboxes having come out in Winter, in time for the Holiday season, it is likely that even the PS6 and next Xbox would have come out around November in 2027, which would have been a full year after the initial launch of Grand Theft Auto 6—out on PS5 and Xbox Series X/S on November 19th this year. The leaker could, however, be referring to the next-gen launch of GTA 6.
Activision had also announced back in December that it was moving away from back-to-back releases for sub-series in the overarching Call of Duty franchise. This means that, with Call of Duty: Black Ops 7 being the latest game, the next one wouldn’t be from the Black Ops series. Similarly, the next Modern Warfare won’t be followed by another one.