With the launch of the long awaited Final Fantasy 15, Square Enix is going all out. The game’s launch won’t just be the launch of a new video game, no, it will be a veritable event, with a full media blitz and merchandizing available to ensure that Final Fantasy 15 is all people see for a few weeks surrounding the game’s launch.
It turns out that Square is going all out because they expect returns on all of that expense too. In their latest financial reports, Square included projections for this year, where they predicted that over the coming year, they will see their revenues rise by anywhere from 16.8% to 26.1%. Operating income is predicted to rise by 3.8% to a massive 26.8% in the best case; ordinary income is slated to go up by an equally impressive 6.6%-30.3%.
Of course, this makes sense- Final Fantasy 15 may be one of the most anticipated games in history, and its launch is going to be huge regardless. The question was never whether or not the game would make money- it will. The question is whether or not it will make enough money to make up for the massive money sink that it has been over the last ten years.