A recent WHOIS search reveals that Ubisoft has registered a new domain name, titled Just Dance Now, though www.justdancenow.com just redirects to the main site. The site has been registered by Daniel Ljungberg, who works at Massive Entertainment (Ubisoft’s developer for The Division). The domain was filed on March 20th.
Of course, Ubisoft had a reply regarding the same. Speaking to VG247, a representative stated that, “It’s standard industry practice for companies to register multiple domain names that could be associated with successful brands, and that’s the case here. We don’t have anything else to share at this time.”
It’ll obviously be a new Just Dance title for the Kinect, where you flail your arms in an effort to perform the act of “dancing” for your friends and family, but what does the “Now” of the title imply? E3 2014 seems to be a good place to find out, but that only means more weird dancing skits from Ubisoft. We’ll stay tuned in the mean time.