Sony is no stranger to marketing debacles, but the Playstation All-Stars Battle Royale leaks will stay fresh in the public’s mind for the sheer idiocy of it all. But did it really affect the game’s overall buzz?
In an interview with Siliconera, Director Omar Kendall stated, “I think they did. I understand why they occur. Our first leak started out in a focus test, you know. We were really interested in getting fan-feedback for this game, because we feel like fans are the ones that are going to show up day-one to go out and buy this thing.
“I tend to think, maybe guys like me, who are just looking for a new fighting game, will show up, but what will really drive this game are the fans. If I like Sly Cooper. If I like Parappa the Rapper. This is their game. And so, we wanted their feedback. And we started talking about the game, we started conducting surveys, we started having playtests.
“And it was really out of that conversation about the game with fans that information started leaking out. I understand the enthusiasm, but it did hurt the marketing plan for the game.”
So while he doesn’t hate you all for it, he’s kind of disappointed. Wonder how Sony would add to this conversation?