Ever since its launch two weeks ago, Pokemon GO has been an out of control success, and it has broken all manner of records, one after the other. That is apparently not going to stop any time soon- in fact, it sounds like the pace for this record breaking may even continue going forward, given that Pokemon GO is now slowly launching in other countries across the world.
Now here’s another record the game has broken- currently, Pokemon GO is the highest grossing app in all 33 countries that the game has launched in, making it the first and only mobile app to do so in history, according to industry reporter ZHugeX. This means that not only are people downloading the game just to check out the craze- they are also playing it, and paying money to play it via optional in game microtransactions, in record breaking amounts.
The end result of all this is that Nintendo has had a record breaking (yep, another one) day at the Tokyo Stock Exchange- Bloomberg reports that Nintendo traded 476 billion yen ($4.5 billion) worth of shares on Friday, the biggest daily turnover for any company in the Topix index this century.
With the game having launched in Canada just now, and due for launch in Japan by the end of this month, it doesn’t seem like the Pokemon GO train is stopping any time soon. Let’s hope Nintendo can learn some lessons from the game’s success, and apply them to the upcoming NX.