The War Z developers Hammerpoint Interactive failed to make a proper apology after they were alleged of falsely advertising their game on Steam. They did apologize first- they were sorry that people “misread” the game’s info.
Well, now, finally, they’ve made a real apology.
“We completely understand that players were upset and felt that we mislead them,’ said Sergey Titov, The War Z’s executive produce in an interview with PCGamer. “We absolutely take responsibility for these inconsistencies.”
“Ultimately, it’s our responsibility and no fault of Steam at all,” he continued. “The description on Steam was basically reflecting a list of all the features that either our engine is capable of ( like number of players per server—which can be much higher than 100 for example) as well as our immediate development tasks. The big problem was with some internal communication. As a result of this mistake, our company board reviewed the situation today and we will be making some changes in our structure and with some of our key team members.”
So people are gonna get fired. Yikes.
Another one of the developers in the team said that he was embarrassed about the entire Steam situation, after Valve pulled the game off its service.
[Source]