War Z’s false advertisements on Steam riling up fans

Dev apologizes to people who “misread” information.

Posted By | On 19th, Dec. 2012 Under Article, News | Follow This Author @GamingBoltTweet

Hammerpoint Interactive has been accused for falsely advertising their zombie survival shooter, The War Z on Steam.

The MMO, which some would say is a DayZ clone, was released two days ago and rapidly jumped to the top of Steam’s sales charts. But people have reported that several features that were promised are not even present in the game. These features include skills that can be leveled up, rentable private server and friends lists.

GameSpy also reports that The War Z’s Steam page promises maps ranging in size from 100 to 400 square kilometers to , but the game itself only features a single 100 square km map. The advertisement also claims that the game allows 100 players per server, whereas it actually allows just 50.

Hammerpoint has now moved these features to the Upcoming Features section, but they’re refusing to properly apologizing, saying that they’re sorry that people “misread” the information.

“A number of customers that felt that information about the game was presented in a way that could have allowed for multiple interpretations,” he said on The War Z forums. “We’ve taken steps to correct this and format information presented on our Steam Store page in a way so it provides more clear information about game features that are present in the Foundation Release and what to expect in the coming weeks.

“We also want to extend our apologies to all players who misread information about game features.”

That doesn’t seem like much of an apology, to be honest.

Concerning the part of the description (that has since changed) which stated “up to 1000 players”, Titov responded, “Okay — if text is saying “up to 100 players” — yes, I may imagine situation when somebody will say “okay it HAVE TO BE 100.” “Over 100 sq km” falls in “100 to 400″ right?”

Though he tried to make the point of The WarZ being an ever evolving product, he failed to mention why the description mentioned certain features that were presently available when they were in fact not. His response to this?

“I’m sure there’ll be people who will look into small details and will say “no I was mislead,” where in fact they imagined something to themselves without checking details first. I’m sure that Steam have it’s refund policies that should handle those situations.”

Have you played The War Z yet? How is it? Tell us in your comments.


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