Xbox Live is going to get TV-style ads and it will be 15-20 seconds ads which will be displayed when you start video or TV apps. The revenue from Xbox Live is extremely lucrative for Microsoft and this is one reason why there are more ads.
“With the growth of Xbox Live, advertisers no longer have to choose between digital and TV advertising – we’re offering the impact of TV and the interactivity and addressability of digital in one platform,” said Microsoft’s Ross Honey, general manager of Xbox Live Entertainment and Advertising.
“As more and more industry leaders like ESPN work with us to help monetize their content on Xbox Live, TV media buyers win with the ability to extend their standard TV spots to this highly engaged consumer audience.”
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Thanks, EG.