Apparently, Ubisoft is willing to share the wealth some of its exclusives have been making recently. Otherwise, I just cannot for the life of me fathom why they would make a prediction as insane as this. But they have, and Ubisoft really seem to believe there will be a 3DTV in every home in just three years.
In this economy? When there are so many barriers to the technology’s adoption? When the existing 3DTV mrket is so fragmented? Fat chance.
“Ubisoft are a big fan of 3D,” UK marketing boss Murray Pannel told Eurogamer.
“We were the first publisher to create a proper 3D game with Avatar last year. Ahead of its time in many ways because the technology was in its infancy and you couldn’t buy 3D TVs at all.
“The truth is I think it is a technology that’s coming. We can’t ignore it. It’ll start slowly this year. But like HDTV I wouldn’t rule out the fact that this will be installed in everyone’s living room in three year’s time, and for us to be in a position to have content that could really look absolutely amazing in 3D.”
Of course, this can only benefit electronics giant Sony, which is giving 3DTV console gaming a major push with its console, as their E3 presser amply demonstrated. However, the public at large remains largely indifferent to 3D technology (barring the universally well received 3DS, of course), and there are techies who believe the technology will remain a nice market for years to come.
Ubisoft believes different.
“That’s not to say every game needs to be in 3D,” Pannel explained. “We’re showing Shaun White Skateboarding in 3D. We showed Avatar. We’ve got other games with 3D functionality built in as well. It’s coming. It’s not going to happen this year.
“For the naysayers, if you like, I would say, ‘Just watch this space’, because when you have global corporations like Sony pushing 3D as hard as they possibly can, Sky, equally, showcasing 3D content on TV, I believe it will become a much more important part of consumer electronics than a lot of people believe.”
Okay, Ubisoft. If you say so. Can I have a couple of thousand bucks so my home can also have a 3DTV?