EA had spent $2.75 million on Facebook ads for Battlefield 3, and it worked out pretty well for them. Facebook’s Sheryl K. Sandberg revealed this during an investor conference, along with a bunch of other details.
“Electronic Arts recently spent $2.75 million promoting Battlefield 3 on Facebook,” he said (via GamesIndustry International).
“They [EA] attributed $12.1 million of their sales to these ads, translating to a 4.4x return on their Facebook marketing spend.”
So this is a huge return for something which can be termed as a risky advertising move. In short, Facebook ads work. Battlefield 3 shipped 15 million copies worldwide, and has been EA’s biggest sellers ever. It’s safe to say both the parties here were satisfied with the results.
The game is being supported aggressively by DICE, and recently, EA revealed Battlefield 4, which you can check over here.
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