Halo franchise has sold 46 million copies since 2001 and has also generated $3 billion in revenues for the company. However, Microsoft claims that the game will be the biggest entertainment launch of the year on the Xbox 360, probably even overshadowing Call of Duty.
Here’s what they said in a statement to VG247 they said that “10,000 worldwide game stores and general retailers are holding midnight launches to ring in the Halo 4 launch, that will ‘spark midnight frenzy'”.
“Halo is a $3 billion blockbuster franchise which has shaped entertainment history and defined a generation of gamers,” VP for interactive entertainment, Don Mattrick, said.
“From the world’s first ever red-carpet premieres for a video game to sending a man strapped to a jet-pack 50-foot above London’s iconic skyline, Halo launches have continually broken the mould and we are back with a colossal bang for Halo 4.”
Halo 4 comes out on November 6 and Call of Duty: Black Ops 2 comes out on November 13, so there is a lot of competition when it comes to public attention.