Though Sony won the Black Friday battle in the UK with sales significantly higher than the Xbox One, Microsoft fired back in the United States. According to a report released by Adobe, which pooled anonymous data from 22.6 billion visits to retail sites and monitoring 80 percent of all online transactions from 100 US retailers, Xbox console were among the top five best-selling electronics products for Black Friday.
Other devices included iPads, Samsung 4K TVs, the Macbook Air and LG TVs with Xbox consoles coming in fifth. Keep in mind that this is for online sales only. Total online sales for Black Friday (including Thanksgiving evening) were $5.27, up 17.7 percent year-on-year with a total of $1.93 billion spent on Thanksgiving and $3.34 billion spent on Black Friday.
When you look at the entire season though, from November 1st to 24th, the PS4 is still the best-selling console with Xbox One in second place. Pokemon Sun/Moon were the top-selling games followed by Call of Duty (perhaps Infinite Warfare, perhaps Modern Warfare Remastered or perhaps both).