2K Sports has really made a turnaround in the past few years, and made its central sports brands major, tentpole annual franchises. All that effort is now beginning to pay off- 2K Sports announced today that the excellent NBA 2K16, which launched last week, has managed to sell 4 million copies already- an incredible amount of success, and the kinds of numbers that EA Sports’ FIFA games are known for.
2K Sports also saw success in the digital space- the firm announced the game’s digital sales doubled the sales of NBA 2K15 during the same period. This is good for them, as digital sales usually lead to a larger cut of the revenue for the publisher and subsequently the publisher.
Highly critically acclaimed, NBA 2K16 is notable for its extreme realism, and its story mode, made in collaboration with Spike Lee. It is available now on Xbox 360, Xbox One, PS3, PS4, and PC.