RAGE 2‘s official reveal has been somewhat fascinating to observe. The game was randomly leaked by a Walmart Canada listing last week, leading to Bethesda’s social media accounts to start playing along with the leak, strongly hinting at a reveal coming soon. Then, a teaser trailer was dropped today, promising more gameplay for tomorrow.
Was any part of this process influenced by the unfortunate timing of the leak last week? Would, for example, a proper announcement have been withheld till E3 if Walmart hadn’t leaked the game? As it turns out, no. The game was always planned for a reveal today with gameplay shown off tomorrow, but once the leak happened, the social media teams at Bethesda decided to have some fun with it.
I have to say, Bethesda’s social media game is on fire- anyone remember how cool they were with the Wolfenstein 2 marketing last year? Hopefully, they have some cool game announcements (such as Starfield!) to play with come E3.