Nintendo: Digital and Retail Pricing to be similar
Nintendo’s president Satoru Iwata has mentioned in an investor Q&A session that digital and retail games will not have a price difference between them and he believes that there should be no reason for them to be so.
“We do not hold such a premise that digitally distributed software has less value,” he said.
“Different people value different things. If we said, this is the only proposal we will make so you have to take it, it would be a problem as there would be no options for the consumers to choose from.
“On the contrary, what I explained today is that we are proposing the two formats of sales mechanisms from which our consumers can make their own choices.”
Publishers had a difference in opinion as to what the pricing should be according to Iwata, and he mentioned that plenty of publishers wanted prices to be on par.
“Some publishers believe that the digital versions should be cheaper while others insist that both versions must be set at exactly the same price,” he said.
“So, it is not only Nintendo’s idea. Each publisher has various ideas on this point and, among them, Nintendo is now offering both versions at the same price point (the same suggested retail price).
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