Popcap Games Create ‘Edgy’ New Label: 4th & Battery

Posted By | On 06th, Apr. 2011 Under Industry News, News


Popcap, those dudes behind Bejewled, have branched out and created a new label, aiming to explore slightly darker territories, called 4th & Battery. Described by Jason Kapalka, co-founder and Chief Creative Officer at PopCap, as “the videogame equivalent of B-sides or short films,” the company’s first venture will be titled ‘Unpleasant Horse’ in which a a disagreeable equine kills birds and pushes his friends into meat grinders.

“The PopCap brand has become closely associated with ultra-high quality, polish and attention to detail — which is a great thing. But our standard game development process is therefore long and involved, and doesn’t really accommodate all of the creativity pumping through our collective veins,” continued Kapalka. “4th & Battery gives us a way to quickly try really strange or marginal ideas, and to give our designers a safe area to hone their chops… Expect Weirdness”

Unpleasant Horse will be available free on the iPhone app store later this month.

Thanks to Gamesradar for the info.


Awesome Stuff that you might be interested in


 

Copyright © 2009-2017 GamingBolt.com. All Rights Reserved.