PS4’s Exclusive Content For Multiplatforms Doesn’t Matter; Battlegrounds Will Help Sell Xbox One: Pachter

Exclusive content for multiplatform games is “a good marketing gimmick.’

Posted By | On 23rd, Jul. 2017 Under News | Follow This Author @Pramath1605


The PS4 has all sorts of marketing deals in place for most major multiplatform games (Destiny 2, Star Wars Battlefront 2, Red Dead Redemption 2), which also come with the PS4 either getting exclusive content for these games, or getting content for these games before the Xbox does. And this has worked towards helping the PS4 maintain its dominance over the Xbox One, right? Especially given the importance of multiplatform games in the present day market?

“Well, it’s a good marketing gimmick,” Wedbush Securities analyst Michael Pachter said in an interview with GamingBolt. “I think it’s kind of like, let’s say the first DLC pack for Call of Duty comes out 30 days early for PS4, well, if you don’t have a PS4, if you have an Xbox, and your friends have Xbox, it doesn’t matter. Because you’re not playing with PS4 people. So you’re all getting it the same day, even if it is 30 days later.

“So I don’t actually think it makes a difference at all, except for people who don’t have a console yet. And yes, there are a lot of people who don’t have a console yet, and they will be influenced by their friends, and so that 2:1 PS4 advantage means that twice as many people will tell their friends to get PS4 as Xbox One. So, I mean, it helps, but I think that ratio is key here.”

According to Pachter, timed exclusive games actually matter more than timed exclusive content for games. One example he cites, which might actually end up making a difference for the console it is on, is hit indie sensation PlayerUnknown’s Battlegrounds, which was announced for Xbox One X at E3 earlier this year.

“The one exclusive we have forgotten about, which is also timed, clearly, is PlayerUnknown’s Battlegrounds, and that will be a big deal,” Pachter said. “I don’t know what it will cost, I think it will be $30 or $40, but I think that will outsell most of those Japanese games on PS4, and that’s Xbox exclusive for a while- probably through the Holiday, and then it gets announced for PS4 next year, but that game will help sell systems. That game is incredible, and I can’t wait for it to hit consoles.”

PlayerUnknown’s Battlegrounds will definitely make a difference for Xbox (although how much of a difference it makes remains to be seen; however, it can hardly be denied that the game has essentially gone viral much like DayZ and Minecraft did back in the day). It launches on the Xbox One and Xbox One X later this year.


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  • dead fanboy

    At SDCC Crackdown 3 was considered one of the best games in that event. This are the seven games that will help XB1/XB1 X this upcoming holiday season:

    1. Middle Earth: Shadow of War
    2. Battlegrounds
    3. Madden 18
    4. Forza Motorsport 7
    5. Crackdown 3
    6. Cuphead
    7. Wolfenstein 2

    • J.j. Barrington

      Except for the fact that more than half that list will also be on PS4… and those games are all multiplayer… and the PS4 having more units in the wild meaning more people to play against on that console than not… and the likelihood that people’s friends won’t be switching over and they’ll want to play those games with said friends…

      Yeah, definitely a lot of help for Xbox.

    • dead fanboy

      All the “timed exclusive DLC” will be on XB1 eventually in a couple of weeks after. Patcher is incorrect that Battlegrounds is a timed XB1 exclusive misinformation typical gaming pundits. I just waiting for XB1 X pre order to be available playing the Definitive version of the multiplats

    • J.j. Barrington

      Battlegrounds will be on PS4. The rest of what you said doesn’t have an impact on what I addressed at all.

    • ShowanW

      ur like the only person who offers a rational explanation without resulting in trivial name calling and such, when offering a rebuttal

    • J.j. Barrington

      Nah, there are others. I’m also not above doing so in certain situations.

    • Mr Xrat

      Only thing I’ve seen from Crackdown 3 from non-Xgimps is sustained laughter.

  • MiamiBeachMedMan

    Michael Pachter = the new “Mr. Irrelevant”.

  • J.j. Barrington

    It sure mattered last gen when 360 got all the content early.

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    • DarthDiggler

      @jjbarrington:disqus

      I can see both sides. I think its a nice to have if you own the platform already but not necessarily a system selling feature. Most people will be driven to a platform by exclusive experiences as well as how many friends you may have on that platform.

    • J.j. Barrington

      I agree. Frankly, it’s never affected me, because I’m just not THAT interested in the games these deals are made for; exclusives really are what push me to get a console.

      But, apparently, some people go where the content is first; that was at least an arguing point for games like Call of Duty last generation.

  • dead fanboy

    As long as Microsoft releases bundles for the XB1/XB1 X they got a stronger exclusive line up. The ideal bundles are:
    The Madden 18 bundle
    Crackdown 3 bundle
    Forza Motorsport 7 bundle
    Shadow of War bundle
    Cuphead/Super Lucky’s Tale bundle ( early 2018) before State of Decay 2 and We Happy Few releases
    Titanfall 2 Definitive 4k or witcher 3 Ultimate 4k edition bundle

    • Mr Xrat

      Imagine waiting nine months for that. Hahahahahah!

  • Mr Xrat

    The “exclusive” early access game, hehehe!

    Xgimps don’t buy games, and they especially won’t buy anything that requires patience and tactics like PUBG does.

    • kma99

      Show those software sale numbers for all those games you playtards hypes up but never bought

    • J.j. Barrington

      You mean all those games that have sold a million or more? What’s the limit on how many they have to sell to be successful? Will considerations be made for games that are in niche genres?

    • hvd hvd

      halo 5 16.5m players so 16.5m copies sold can you do the math?

    • Mr Xrat

      Players =/= sold, Xgimp.

      Halo 5 is the worst selling mainline Halo game since 2.

    • hvd hvd

      didnt i say you need to take a break and un plug from trolling?.

      even trolls need time off.

    • kma99

      Show them. Disclaimer though. Don’t show those inflated uncharted numbers they added once they threw the game in with every Christmas bundle. The game was already out months ago yet tried to count them as sales anyway. Let’s see those gravity rush numbers, nioh, horizon. Then let’s factor in those 60 million consoles.

    • J.j. Barrington

      Google em, as you told me.

    • kma99

      Don’t you think I did already. Why do u think I’m waiting on him to post them. I gonna get a chuckle from the vgchartz link anyone of you clowns provide and your damage control as to why you linked vgchartz. Unlike you I’m not lazy and stupid. Next time if you dont plan on providing the info don’t interject yourself into the conversation. I didn’t ask you for anything you jumped into the comment of your own free will.

    • J.j. Barrington

      You talked about all the games hyped up but never bought… but which games are those?

    • kma99

      Google it.

    • J.j. Barrington

      Sure, sure.

    • Mr Xrat

      487.8 million games sold with an attach rate of 8, en par with the PS2 and the Wii. Horizon Zero Dawn does 3.4 million by the end of April and Crash Bandicoot is becoming the best-selling game in June in two days. Meanwhile your precious holiday lineup of Dead Rising 4 doesn’t even hit half of the two million Capcom projected. Pathetic.

    • kma99

      Lol so you counting all software sales. Dude this is about exclusives lol. You tried, you tried lol. Meanwhile your holiday line-up of last guardian tanked. Oh yeah street fighter 5 tanked too. Oh yeah gravity rush tanked. Need I go on.

    • Mr Xrat

      Looks like that truth bomb really stung. I gave you exclusives and multiplats which has completely destroyed your projection of your gameless proclivities, Xgimp.

      SFV, TLG and GR2 did better than most of your trash lineup. Keep waiting for Crash, at least you’ll have something decent to play during your precious holiday.

    • kma99

      Looks like you can’t read. We are talking about exclusives gamrs and the sale numbers associated with them. You are talking about the attach rate for all games clown so stick to the topic and dont interject your extra bull. I know the truth hurts but i didnt expect anything less from yoir damage control clowns lol.

    • Mr Xrat

      “Horizon Zero Dawn does 3.4 million by the end of April and Crash
      Bandicoot is becoming the best-selling game in June in two days.”

      Looks like you can’t read. In b4 “Bu bu but Crash i-is t-timed!!!!” Yeah, have fun waiting and then not buying it like you always do. Stick your head in the toilet and don’t come back up for air.

    • kma99

      Looks like you can’t make it past horizon when it comes to talking about sales. Ps I thought we couldn’t add multiplat, oh yeah u can if its playstation. Get ready to beat your chest once they bundle horizon in every Christmas console sale and tell you they sold an extra 6 million. Again where are the numbers for the rest of those exclusive and how come only 3 million people bought horizon yet 60 million people own playstation? Thats horrible numbers

    • Mr Xrat

      Rule of three. Multiplats, Horizon, Crash. More than enough to make you cry like a b**ch.

      “Ps I thought we couldn’t add multiplat,” Shoulda stipulated that in the first place, Xgimp. You said “Show those software sale numbers for all those games you playtards hypes up but never bought.” Awkward!

      Funny how Xgimps seem to think that, like them, PS4 owners all have the same zombie behaviour while Xgimps turn out for Forza and microtransactions and that’s it. Different people have different tastes. I wouldn’t expect an Xgimp to understand.

    • kma99

      Zombie behavior lol of course that’s why you have 14 archer and clank. 15 gran tourismo. 6 GOW. 6 uncharted. I better stop before you become the walking dead.

      P.S. rule of 4. Halo, gears, forza and a network that doesn’t get hacked and shut down infuriates you playtards

    • Mr Xrat

      Funny how you have to pad out the PS4 list then you try and talk up your sad rehashes and your overrated little network. Is it any wonder the Xbone is third place and dead in the water?

    • kma99

      Pad out the list? Lol these are they exclusives you brag about I didn’t have to pad out anything nor did I list everything. Don’t get all pissy now lol. Better make sure you stay logged in to psn. You know they have maintenance this week lol

    • Mr Xrat

      Yeah, pad out with spin-offs while you try and deny the mainline of your precious blockbusters have been milked to h*ll. Try harder, Xgimp. Maybe one day some unsuspecting unaware person will take you seriously and accidentally end up in possession of an Xbone and have nothing to do with it.

      The really funny thing is, you’re so dense you didn’t actually see my original point. Keep at it.

    • kma99

      So every uncharted is a spin off. Gow spin off too? Yeah I notice a damage control pattern lol. Clown

    • Mr Xrat

      Mainline and spin-off, Xgimp. I wouldn’t expect you to be able to understand the difference, you’ve shown that you don’t understand a lot. Xgimps aren’t very bright.

    • kma99

      Lol I understand very well. You will do any type of damage control you can. Lol. Wow I’m gonna enjoy throwing this back in your face lol. Now playstation fanboys dont count mainline games and sequels they are spin off that have to be counted they want you tards see life.

    • Mr Xrat

      No, you don’t. You misread my initial point, tried to include every mainline and spin-off PS game (no, the Vita Uncharted game is not “mainline,” for one) together to downplay MS milking their mainline series then projected your failure after you got called out on both. Better luck next time.

    • kma99

      I didnt misread anything. You say one company is milking all while downplaying sony milking its main franchises. Lol thank mr damage control

    • Mr Xrat

      Both wrong. I said you turn out uniformly for the Halo/Gears/Forza game that year and its microtransactions while PS4 owners have different tastes. You then tried to equate every first-party PS game as one, even the spinoffs, to cover the fact MS has done worse with its mainline in half the time and you know that and it stings. Owning you is so easy. 🙂

    • kma99

      Lol 14 archer and clank, wow that’s different taste for you alright. Last I checked the last of us has microtransactions for skins lol. Now you’re talking about who has done worst with their exclusives lol we know you are bias so im not even gonna call you out on that. Forza, gears and halo are billion dollar franchises so who has done worst? Lol

    • Mr Xrat

      Scrambling for excuses, as I expected. If you don’t think GT, UC and R&C at least aren’t billion dollar franchises (something Microsoft crawled to due to the general failure of the brand) you’re dumber than you look. They didn’t need to prop up the number with microtransactions either. Just goes to show how creatively bankrupt and inept MS are when they cling to that Axis of Snooze. 🙂

    • kma99

      Lol Microsoft has billions so i guess you are right they are clinging on to that money lol. How creative can you be with you announce that there will be no more gow games and kill off kratos only to have to bring him back from the dead. Naughty dawg said as much then backtracked on that statement too lol. How’s that for clinging lol.

    • Mr Xrat

      All those billions and nothing to show for it for your mediocre little console. Of course, that’s another desperate attempt to carve a point to make your dead brand look good because you’re flailing and you know it. Funny how even when they’re going back to known turf, PS franchises are still fresher and take risks. Keep flinging s**t, Xgimp, maybe one day something might stick. 🙂

    • kma99

      Your opinion means nothing lol

    • Fweds

      Fake Upvotes.

    • Fweds

      More Fake Upvotes.

    • Fweds

      Where are you getting your software sales “Prediction’s” from ?
      There are no official sales numbers outside the UK and USA and even those are flawed because digital sales are not included and yet oddly bundled ones are.
      I bet your links are as real as your Fake Upvotes.

      Did you buy Rise of the Tomb Raider ?

    • Mr Xrat

      Already gave you the sources which you should be able to easily check at your leisure.

      Try not to have an aneurysm when the truth hits you. Actually, do, it would be nice to have a day with your paranoia and damage control, you loser.

    • Fweds

      I bet you there are more people on and offline total playing Forza Horizon 3 than any PS4 exclusive game (won’t include the underpowered PS Protato) Especially since the Hotwheels Expansion.

      Shame MS don’t just release full game DLC such as Forza Horizon Hotwheels so they can then add them to their game release list as Sony do with Games like Uncharted the lost leg formally to be DLC.

      As for the Spin-off GTS what a joke, a budget game, no weather, no day night cycle, hardly any cars, cutdown graphics as can be seen by pausing the demo videos.

      But one thing isn’t cut down, Yes the price.

    • Mr Xrat

      Bet all you like about your soulless Burnout Paradise clone soft-bundled like mad in the few markets that care about Xbox, Fweds.

      You mean the full-blown expansion that’s about 8 hours long, on par with games like Wolfenstein: The Old Blood? Funny, I can remember when Xgimps would use Forza Horizon 2 DLC to pad out their awful 2015 lineup.

      Keep crying about GTS, we all know that game and Project Cars 2 have you and your rote minimal-update 360 port track racer looking more irrelevant than ever.

      Find new excuses, Fweds, you half-wit.

    • kma99

      P.S. crash is a timed exclusive but i digress

    • Fweds

      Is that what Vgchartz told you ?

    • Mr Xrat

      Total software sales number: http://www.cnbc.com/2017/06/13/playstation-4-sales-rise-to-60-point-4-million.html

      Horizon Zero Dawn at 3.4 million: ign.com/articles/2017/06/06/horizon-zero-dawn-has-now-sold-34-million-copies

      Crash Bandicoot best-selling physical game in June with just two days sales: https://www.vg247.com/2017/07/21/tekken-7-and-injustice-2-top-june-npd-but-activision-says-crash-bandicoot-was-the-worldwide-1/

      Anything else you want to be wrong about, Fweds?

  • Rafoca

    I really don’t think that exclusive DLC helps at all. Exclusive games, yes, but exclusive DLC? Nah

    • J.j. Barrington

      It worked last gen. And it worked for Destiny this gen.

  • Ocelot forgot his meds

    Agree 100%. Sony’s 3rd person single player timed exclusives (until they release on PSNow), paid exclusive DLC, inferior multiplats and embarrassment of photoshopping games on the X has me questioning Sony completely. Knack 2 and GT sport just don’t do it form me but battlegrounds, Forza 7, crackdown 3 the others and all the best multiplats…yeah the X is mine.

    • hvd hvd

      welcome to the best community and multiplayer service around.sony is 1 and done for the year all they have is marketing deals until next years big AAA title release so you can shelve your ps4 for a year.

      id just rather not own a ps4 for a few exclusives.

  • Gary

    Battleunderground will eventually go to ps4 as well anyway.

    • hvd hvd

      nope

    • William Orlando Figueroa

      Actually, yes it will.

    • Learned Handgun

      link please

    • Gary

      It’s only logical right? An immensely popular PC game developed by a third party dev making an entrance into the console space, surely they would want to tap into the 60+ million console user base as well, like Elite Dangerous. Being how popular it is, MS will have to fork out huge, and seriously I mean HUGE money for it to be an Xbox exclusive.

    • Learned Handgun

      By your logic, and I’d actually agree, exclusives in general are illogical. Top selling games are all multiplats. Yet there are still exclusives. And as of yet, there has been no word on a PS4 version of PUBG. Unless of course, you can show me a link.

    • William Orlando Figueroa

      http://www.dailystar.co.uk/tech/gaming/626713/PlayerUnknown-Battlegrounds-PS4-Xbox-One-release-date-cross-play-explained

      Kim had confirmed that they do have plans for other platforms. Though I’m guessing Microsoft asked them first, and seeing that Xbox One has its own early access format, I’m not surprised.

      Won’t be suprised if other early access Xbox one games like Gigantic will also follow suit.

    • Learned Handgun

      That definitely opens up a good possibility. I wonder why they are so coy about it. It doesn’t really sound like MS is actually paying them, Instead it sounds like they just like the ease of the MS publishing. Oh well, I don’t really understand the fascination with these types of games (DayZ, H1Z1, CS:Go, etc.) I like my multiplayer fps, but with some graphics and not so much sitting around.

    • Mr Xrat

      Yes, they confirmed it a while ago. The only reason it’s “exclusive” is because of early access. So thanks for beta-testing the console version.

    • Danny MacGurk

      More like 3 years b4 it will see the light of day u Ni GGER. Keep waiting u child molester

  • hvd hvd

    sony has ZERO AAA exclusives left for the year.gt sport is a ps3 dealyed game and not a AAA title.sony is one and done for the year.

    captain obvious here gj pachter.

    • John Tambanillo

      As it was for the past 3 years. PS4 still sold well…

    • Hvd

      Of course this is a multi plat gen and it had the best versions of multi pats on it.

      Until xbox one x launches that is.

    • John Tambanillo

      Let’s see…
      A box that already has a huge user base

      VS

      A box that has yet to come out.

  • Mark

    Microsoft usually does well bringing in big indie PC “early preview” type games to the One like Ark and now this. I’ma have to check out BattleGrounds

  • Interesting. I’ve been saying exclusive content doesn’t matter for a while now and get killed online for it every time. Good see an actual expert agreeing with me.

    • J.j. Barrington

      Pachter’s not an expert, though.

    • Yeah he’s just an analyst who studies the industry for a living. I’m sure he has no idea what he’s saying most of the time.

    • J.j. Barrington

      If you paid more attention to his analysis, rather than jumping on the bandwagon cuz he said something you like, you might notice that he either states the obvious or is completely wrong, with very little middle ground.

      You must be new to the internet.

    • You might wanna get on every outlet who keeps quoting him then. So if he’s completely wrong then the Xbox One X will be a smashing success right off the bat, huh? Good to know.

    • J.j. Barrington

      Your reading comprehension skills are amazingly abysmal… which is no surprise, I guess.

    • More like as far as you’re concerned Pachter is right only when he espouses an opinion that agrees with yours.

      “Exclusive content doesn’t matter”

      “He doesn’t know what he’s talking about”

      “The X1X won’t be a success initially”
      “Right on brother!”

      The guy knows more about the industry than both of us combined.

  • J.j. Barrington

    When did that happen? Considering XBL lacked dedicated servers for ANYTHING first party, what was better? Surely, you’re not insinuating that chatting with somebody watching Netflix while you played a round in Battlefield was worth the price of admission?

    • Fweds

      Try googling – ” IHS: Xbox Live is faster and more reliable than PSN “

    • J.j. Barrington

      Yeah, I know about that limited survey commissioned by Microsoft. It’s odd that only Xbox fanboys ever seemed to say there was a noticeable difference.

    • Fweds

      Not anything to do with Microsoft a totally independent company ‘tested them’ no survey’s, why are you trying to make out otherwise ?

      Maybe you feel you need to justify the Massive price rise of PS+ throughout Europe and the UK as of 31 of August, it increases by ’13’ Dollar’s ! YES that’s 13 and not 3.

      Disgraceful and unfair price increase.

    • J.j. Barrington

      Learn to read: the study was commissioned by Microsoft. That doesn’t mean Microsoft controls the IHS, but it DOES mean the results could be skewed.

      Also learn to read that it was a limited survey.

      Massive? Were you complaining this much when Microsoft upped the price of XBL some years ago? Somehow, I bet you weren’t. And it’s strange, because now that price is just matching what XBL charges, just as PSN matched the price of XBL here in the US.

      Finally, it’s not dollars, because nobody in Europe uses dollars. It would be pounds in the case of the UK, and euros everywhere else. You could, at the least, get that much right, since it’s so easy to do.

      But, I guess, if you’re as wrong as you typically are, you might as well be COMPLETELY wrong.

    • Fweds

      I read well, link to a reputable site that states where the study was commissioned by Microsoft.

    • Fweds

      Actually first off link me to a reputable site that states it’s a Microsoft commissioned survey.

      I haven’t seen that and I take it Sony who had no comment on the results didn’t either.

    • J.j. Barrington

      There’s a lot you haven’t seen.

    • Fweds

      Still waiting for the links.

    • J.j. Barrington

      Okay.

    • Fweds

      You know full well study/tests were NOT commissioned by Microsoft and were totally independent.

      Not sure why you made out otherwise ? Did you just not like it because a result went in Microsoft’s favour rather than Sony’s ? Poor fanboy.

      MS shouting about the result and Sony being Silent would of told anyone that the tests were Not ‘commissioned’ by either company.

      I await your reply before we go on to your ‘limited Survey’s claim, being that there was no Survey it was tests and every test in the world is limited.

  • dark_knight44

    Pachter – “I really think the xbox one x will not do well”

    Xbox fanboys – “this guy is a joke!” “No one takes this guy serious and he has no idea what he’s talking about”

    Pachter – “PS4’s Exclusive Content For Multiplatforms Doesn’t Matter; Battlegrounds Will Help Sell Xbox One”

    Xbox fanboys – “he is right!” “Pachter is an expert and I agree with him” https://uploads.disquscdn.com/images/d1c63b43a7125851c170a9425054d7f2c15d2e2fff41a51148de0cd460564f19.jpg


 

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