Nintendo President on Missing Analyst Estimates This Year: The Holiday Season Battle Begins Now

To meet forecasts, Nintendo needs to sell 15 million units in six months.

Posted By | On 30th, Oct. 2018 Under News | Follow This Author @Pramath1605


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While the Nintendo Switch actually had a strong quarter last quarter, having sold 3.19 million units, which is up year on year, and leads to a financial year total of 5 million units sold so far, it actually managed to miss analyst estimates.

The total profit Nintendo reported for this period was ¥30.9 billion, which was lower than an estimated ¥37.9 billion, while the quarterly revenue was ¥221 billion, missing the estimated ¥232 billion by ¥9 billion.

However, if Nintendo is worried about missing these estimates, it’s not letting that show. Speaking to Bloomberg in an interview, Nintendo President Shuntaro Furukawa said that the 20 million number is a challenging one to hit, but that the company put it in place on purpose.

“From the beginning, we decided on a target that would be challenging to reach, not easy. The holiday season battle begins now,” he said.

These are bold words, and seem to suggest that Nintendo is indeed putting all of its stock into its holiday season performance this year. To be fair, they do have Super Smash Bros. Ultimate and Pokemon Let’s Go coming out, and those could drive huge numbers—on the other hand, I’m not sure if they are enough for Nintendo to sell 15 million units in six months.


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