It was simply not something they were focusing on.
One of the many issues with Star Wars: Battlefront, the DICE helmed reboot of the classic Star Wars themed action game franchise is that it has no single player campaign of any kind. EA’s Peter Moore explained his reasoning for this omission in a recent interview with Gamespot.
“Well, you never kick yourself about these things. You make a decision, years out, and you plan for what the world looks like when a game ships in two or three years. That’s about the intuitiveness about the executive producer, and his or her vision for the game.”
“Between when a dev team starts work on a game, and when it finishes, the world becomes a different place. I remember when we started work on Star Wars: The Old Republic; at the time, the model to go for was subscription. By the time we had the game ready, the model to go for wasn’t subscriptions. That’s why we had to stop the game, and rebuilt it as a free-to-play title with microtransactions, but even then there were some people who said they wanted to keep their subscriptions.”
“So, there’s two phenomena with that statement. The first is that yes, you might be right. The second is that very few people actually play the single-player on these kinds of games. That’s what the data points to,” Moore stated.
Technically, he is not wrong- the original games indeed lacked a single player campaign completely. While there was a single player mode, it was not a campaign. That kind of single player mode has also been confirmed for the new Battlefront game, when DICE confirmed that Missions would let players play by themselves, with bots on the map.
So I can’t be mad about this omission, not this time- at least they had their reasons.