THQ has started off the year by revealing a new logo today during its New York Gamers Event.
The logo is said to reflects “the company’s commitment to a new strategic and creative vision with an enhanced visual identity”.
The logo was revealed via Twitter by OPM UK.
“Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ,” said company president and CEO Brian Farrell. “By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible.
“Over the past few years the gaming industry has seen an unprecedented period of innovation. You can see it in the deep, rich storylines, in the expansion of social and mobile gaming, and in the introduction of new technologies that enhance the gaming experience.
“THQ is proving its commitment to deliver the best experience to gamers through internally developed original intellectual properties, creative partnerships, and new talent acquisitions , in order to solidify its position as a flagship publisher of extraordinary interactive entertainment.”
Over the next few months, the new logo will replace the old one on all THQ related offerings.