Can Spider-Man Really Push PS4 Sales Past 100 Million?

No one game can do that.

Posted By | On 23rd, Jun. 2017 Under News | Follow This Author @Pramath1605


The PS4 is now a mature product- nearing four years old, with 60 million units sold worldwide. Sony has recently projected that it will ship another 18 million units by FY2018 end. In order to do so, Sony must now look at how it wants to expand its appeal to broader demographics, in order to continue pushing its sales, and ensuring they do not slow down.

They currently have a number of big exclusives in production such as The Last of Us 2, Gran Turismo Sport and Death Stranding. However, there is one title that Sony is hoping will be a massive success. A recent remark by PlayStation America boss Shawn Layden pointed to Spider-Man as Sony’s biggest potential hit to broaden the appeal of the PS4 to wider audiences and demographics- their best chance of pushing PS4 sales beyond the magical 100 million units sold mark by attracting more people to playing games.

“Well, like I tell my sales guys, the first 60 million is the easy 60 million. To get to [100 million], it’s about how do we grow the pie?” “But for us in the US I think the biggest chance we have to broaden that pie is with a game like Spider-man,” he stated.

Spider-Man for the PlayStation 4 is shaping up to be an exceptional game with a huge open world, tons of returning enemies as well as new faces. The combat showcased at E3 was pretty exceptional so there is nothing wrong going on with the game, at least initially. But personally, I think that while Spider-Man is likely to be an incredible game (especially if it lives up to the promise in its E3 demo), and that it will definitely attract some attention by people who otherwise would not have spent $300 on a gaming console, Spider-Man alone cannot obviously guarantee sales of that level.

To Layden’s credit, his comment was laced with qualifiers- he was talking about broadening the base within the US only, and he pointed to Spider-Man as the primary example of the kind of game that would broaden the PS4’s appeal, not the only game. And in that regard, it’s not an unrealistic comment- games with broader mass market appeal beyond traditional video game audiences, games relying on established brands such as Spider-Man, are in fact the kinds of games that will lead to the PS4 appealing to people beyond traditional gaming audiences.

But even so, you have to ask yourself how many casual Marvel fans may be tempted to spend $250-$300 on a PS4 just to play Spider-Man– if the assumption here is that the PS4’s broader lineup has had no appeal to them so far, since they are a disengaged and disinterested audience as far as games go, then will just one game change that?

The answer, of course, is no- Spider-Man alone cannot, and will not change that. However, if Sony continues investing in these cross media brands and associating them with the PS4, it will end up doing well (also of note- Star Wars Battlefront‘s extremely strong branding deals with Sony). This, plus initiatives such as PlayLink and the PlayStation VR, should help expand the appeal of the PS4 beyond just the traditional console gaming audience to a more mainstream and more tech savvy audience respectively.

The PS4 certainly has an exceptional games line-up for the remainder of 2017 and 2018 with big games like The Last of Us 2 and Death Stranding possibly seeing their release closer towards the end of PS4’s life cycle.

Will that be enough to push the PS4 to 100 million or beyond? Now that is something that remains to be seen.

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  • Magnus Frederic Groth-Andersen

    I’ve said this before, but please don’t mark these discussions down as “News”. It’s misleading at best.

  • PorHawj2016

    Hopefully this game take 50 hours to complete including do everything like side quests, rescue people, explore and find all collecticles

  • Poseidon team

    Looking forward to buy and play this game, but I hope the quick time events are kept to a minimum and don’t turn this game in a glorified collection of cutscenes like The Order 1886.

    • J.j. Barrington

      If only there were any QTEs to begin with…

  • Smart guy

    Yeah no it won’t hit 100 with spider man alone sorry not sorry

  • J.j. Barrington

    But he didn’t say Spiderman would be the one game to do it. Just that it would be the biggest shot at growing the pie. It’s not the only, and it won’t be alone.

  • J.j. Barrington

    What will happen? The XOX will sell 1/5 the number of XB1s, putting it at about half the number of Pros. And there won’t be an exclusive to hang with the likes of the webslinger, so…

    • Cenk Algu

      XOX will murder PS sales for sure.

    • Giselle Brady

      Cenk, lay off the crack, moron. XOX is a POS that won’t outsell Wii U.

    • J.j. Barrington

      Based on what?

  • Giselle Brady

    Most likely. PS brand has no resistance. Xbox One is a sinking sink and Switch doesn’t have third-party support.

    • Johnniecdickey

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    • greatnessIsaLIE

      Feel sorry that you only game on ps4. Oh well its a great console. I hope you own a pc at least.

  • Giselle Brady

    Xbox One X will get a price-cut within 3 months. That’s what’s gonna happen. No one plays Xbox anymore.

    • Troy Marcel

      then what the heck have I been playing and enjoying for the last four years?

  • crazy_black_man- ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    I’m officially embarrassed and ashamed of the Xbox brand.

  • stopbeingafanboy

    We are possibly talking about 30 million units after the holiday season. I say no, but it will definitely sell consoles if they have a bundle with nice box art.

  • Mr Xrat

    Don’t see why not. Xgimps, on the other hand, will be lucky to see over 40 million without fake numbers they cooked up from Wikipedia.

    • Giselle Brady

      I agree. They can’t reach 30 million without a photoshop

    • Why does Xbox offend you so much? I have read three posts on this site, and you have gone out of your way to bash a product you have no ties to. What is the problem?

    • aawells07

      Take one look at his comment history and you’ll see that he spends ALL his time doing this. He likes to get people that take this stuff seriously all riled up and hes good at it. Everyone takes the bait. I went back and forth with him a couple weeks ago and played along with him for a few rounds. Best thing you can do is block him that way you don’t see what he post on all these sites which is what I’m gonna do as I’ve seen enough of it. Dude never gives up and devotes all his extra time doing this stuff.

  • Danny DeMent

    “To Layden’s credit, his comment was laced with qualifiers- he was talking about broadening the base within the US only, and he pointed to Spider-Man as the primary example of the kind of game that would broaden the PS4’s appeal, not the *only* game.”

    …so you basically wrote this article to hear yourself talk?

    • J.j. Barrington

      You’ve discovered the true purpose of every article Pramath writes.

  • LifeOnMars

    Spiderman will help and PS4 will overtake Wii. The only thing that will put a stop to that is if the PS5 is released too soon. There is no need to release PS5 before late 2019 as there is no competition and PS4 will be the best selling console year on year globally for the next three years followed closely by the Switch.

  • Psionicinversion

    trust playstation owners to get hard over a bloke shooting baby gravy out of his hand lol

    • J.j. Barrington

      Baby gravy?

    • longlivethedead

      Spider-Man was created as the superhero version of “a teenager whose body is changing quickly,” making stuff happen that didn’t before. Example, “hair growing in weird places,” Spidey grows tiny hairs on his hands and that’s how the Spiderstuff works (IIRC and it hasn’t been retconned or something).

      So I’ll leave it to you. Spider-Man is a metaphor for awkward teenagers. What else do awkward teenagers find out about? (Think of the scene in the first movie: “Peter, come down for dinner!” *cut to Peter’s room covered in webs* “One second, Aunt May!”).

      Or that his skill as Spider-Man seems to increase the closer he gets to Mary-Jane. By that point, he can shoot webs that have a purpose. They save lives (like the streetcar the Green Goblin knocks off a bridge). There’s all kinds of examples of this, like Gwen Stacy being a metaphor for your first love, passionate, fiery, and a dramatic ending, while Mary-Jane and Peter were partners, it just took Pete awhile to figure it out.

      And I’m only going off the movies here because the comics lost me with, uh, (not sure if this counts as a spoiler or not), him and MJ have possibly one of the STUPIDEST breakups of all time.

    • J.j. Barrington

      So you’re basing a character that’s more than 50 years old on movies that came out when said character was 40 years old… and featured a COLLEGE-aged Peter, which negates your whole theory?

      Sorry, but your analogy is more immature than the character you’re critiquing… and why would you even bother commenting on a game about a character you so dislike?

      Talk about stupid…

  • Giselle Brady
    • Psionicinversion

      shame law breakers and hellblade is on pc so not exclusive.

    • Giselle Brady

      Shame all 42 games shown at Microsoft’s E3 are multiplatform.

    • J.j. Barrington

      They’re as exclusive as virtually EVERYTHING on Xbox.

  • Gary

    You know what game will sell the PS4 to 100 million? VENOM. Create a gorey mature venom game and I’ll be a happy buyer! Sony have the exclusive rights to Venom as well right?

  • DA-ROOSTER

    The facts are only 6% out of the 60 million PS4 user base actually buys the PS4 exclusives meanwhile multiplatform games are still the best selling games on the PS4 lmao

    • J.j. Barrington

      And what percent of the 60 million buy any given multiplat?

    • Mr Xrat

      Meanwhile you don’t buy games at all, Kirk.

  • J.j. Barrington

    Well that doesn’t make any sense.

    • Cenk Algu

      Lol!!! If you want to dream cant help you sorry.

    • J.j. Barrington

      That doesn’t make sense, either. I know English is not your first language, but you should still make an effort to be clear in what you say.

      (I know you’re an Xbox fanboy, too, but we’ll leave that for later.)

    • Cenk Algu

      Haha what is wrong with my English? I know you are a PS fanboy.

    • J.j. Barrington

      What’s wrong is that what you reply with doesn’t address what’s been said.


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