EA Clarifies Remarks: Not All Games Will Have Micro-Transactions
See, we forgot the word “all”. Silly us!
After the uproar caused by a statement regarding all future games having micro-transactions, EA’s chief financial officer Blake Jorgensen clarified the same at today’s Wedbush Technology Conference.
“I made a statement in the conference along the lines of ‘We’ll have micro-transactions in our games’ and the community read that to mean all our games, and that’s really not true. All of our mobile games will have micro-transactions in them, because almost all of them are going to a world where they are play for free.
“In reference to Real Racing on iOS for example, “You could play this game for the next three years and never pay a penny on it, or you could play and immediately upgrade and get more excited about the game. Consumers love that.”
“We are very conscious that we don’t want to make consumers feel like they’re not getting value. We want to make sure consumers are getting value.”
But when it comes to mobile games, “The real core of the micro-transaction business is within the mobile part of our business which is the free-to-play business.”