Mario Was The Star In The Rio 2016 Olympics Closing Ceremony

Marketing on a global scale.

Posted By | On 22nd, Aug. 2016

mario

A lot has been said of Nintendo’s diminishing brand presence (although of late, they have managed to turn that around, between things like the positive response to The Legend of Zelda: Breath of the Wild at E3, and the runaway success of Pokemon GO)- but when the company hits it, it really hits it out of the park.

Yesterday, the Rio 2016 Olympics came to a close, and in the transfer ceremony between Rio and Tokyo, who will be hosting the next Olympic games in 2020, no less than the Prime Minister of Japan, Shinzō Abe, appeared, dressed up as Nintendo’s Mario, coming out of a warp pipe (seriously) as the Mario theme played in the back. No, this actually happened.

The result was that Mario was trending on Twitter yesterday, with hundreds of thousands of tweets made about Mario’s appearance at the Olympics. Hey, Nintendo- all the world’s eyes are on you. Maybe now would be a good time to announce that NX?


Tagged With: ,

Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

10 Biggest Story Changes in Final Fantasy 7 Rebirth

10 Biggest Story Changes in Final Fantasy 7 Rebirth

Final Fantasy 7 Rebirth changes the original game's story in a number of significant ways- here are the 10 big...

10 Biggest Questions We Have After Completing Final Fantasy 7 Rebirth

10 Biggest Questions We Have After Completing Final Fantasy 7 Rebirth

The second instalment in the Final Fantasy 7 Remake trilogy leaves a lot of questions for the final act to ans...

Expeditions: A MudRunner Game Review – Track and Trail

Expeditions: A MudRunner Game Review – Track and Trail

Expeditions: A MudRunner Game expands on its predecessors in just about every way.

Final Fantasy 7 Rebirth Guide – How to Use Synergies, and All Synergy Abilities and Skills

Final Fantasy 7 Rebirth Guide – How to Use Synergies, and All Synergy Abilities and Skills

Synergies are a game-changer in fights and can provide some incredible advantages. Here's how they work and ho...

Apple Reverses Decision to Terminate Epic Games’ Developer Accounts

Apple Reverses Decision to Terminate Epic Games’ Developer Accounts

The iPhone maker has reversed course on its decision to terminate Epic Games' developer accounts in its ecosys...

Sea of Thieves is Adding Easy Anti-Cheat Next Week

Sea of Thieves is Adding Easy Anti-Cheat Next Week

The mid-season update will also allow Safer Seas players to play without needing subscriptions to Xbox Game Pa...