Microsoft executive doesn’t believe Sony PS4 announcement will hurt them

It’s an important announcement for the industry, he said.

Posted By | On 14th, Feb. 2013 Under Article, News | Follow This Author @KartikMdgl


P S4 is said to be revealed at Sony’s PlayStation Meeting event on February 20th, but Microsoft exec Jon Grimes has stated that the majority of consumers “won’t know” what the reveal is about, claiming that it won’t attract much appeal from the mass demographic.

The console is set to be revealed on February 20, but  Microsoft exec Jon Grimes mentioned that the reveal will be sort of insignificant in the UK because majority of consumers won’t know. I personally feel this is a very poor statement by the guy.

“Our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox. The announcement is important for the industry, but it is also important to remember who is buying right now.

“What has got us to where we are today is not going to be what gets us through the next ten years. Now we’ve also got to start from scratch when thinking about the future. Driving creativity, whether around marketing, retail or new business models, is key for us.”

I think the statement as a whole is very poor but at least he acknowledged it will be an important event for the industry.

Tell us what you think in the comments section below.

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