Miyamoto: “Younger gamers lack emotional connection to Mario & Zelda”; making games that can’t be reproduced on Smartphones
Nintendo’s Shigeru Miyamoto has been through a tough time lately, with the rumours of him retiring flying around. In an interview with San Francisco Chronicle, he revealed that he is absolutely not retiring and has a lot of plans for Nintendo.
He also wants to delegate a lot of work to younger developers, and concentrate on things that requires his input the most.
“Nothing has changed, and nothing will be changed in the near future as to my role inside of the company,” he said.
He’s also not ready to reveal what he is working on, saying that he would rather wait until they are ready to commercialize it.
“Until the time that we are ready to commercialize it, it’s not something we can disclose,” he added. You know the generic, we don’t comment on rumours or speculations.
As you know, Nintendo’s first-party franchises are revered a lot by many. Considering the amount of software they sell, it’s as mainstream as it can get. But it seems like the younger generation is more into games like Call of Duty and Halo.
So it will be a bit difficult to build that sort of brand loyalty to franchises like Mario & Zelda again.
“They need to work out how they’re going to make themselves relevant to a younger generation again,” Miyamoto said.
It will be very tough considering that there is tough competition now from Apple and the smartphone market. It will be very hard to top the cheap games, because it really makes things easier for people to play on the go and on a powerful hardware.
The rate at which the smartphones are evolving, tech-wise and when it comes to offering software services can’t be taken lightly and Nintendo knows this.
Miyamoto’s solution for this is to create games that cannot be made on any smart phone. Which is pretty obvious, really.
“What we really have to do is try to be different. We are trying to create something that can never be reproduced on the smart phone,” he revealed.
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