Nintendo Switch Is Outselling Xbox One In The UK

But it is still behind the PS4 by a fair bit.

Posted By | On 12th, Sep. 2017 Under News | Follow This Author @Pramath1605

The U.K. has traditionally been a fairly difficult market for Nintendo to crack- in fact, Nintendo has generally never done well there, barring the exception of the Wii and DS. That said, it looks like the Switch is making its mark felt there, too.

According to Christopher Dring, an ex-MCV UK analyst, the Nintendo Switch is outselling the Xbox One in the UK, year to date, as well as launch aligned. This is especially impressive for multiple reasons- the Switch, of course, is hugely launch constrained, and the UK is Xbox’s second strongest territory. Plus, the Xbox One had a Holiday launch, while the Switch has not even had its first Holiday yet- all of this means the Switch’s sales are incredibly impressive in the UK at the moment.

As it stands, however, the Switch is still selling far less than the PS4, which maintains a strong lead in the UK. It makes sense- this year has by far been the best for the PS4 yet, and the UK has traditionally been a Sony stronghold. That said, it is now clear that the Switch is outselling the Xbox in every major territory worldwide- and in many, even outselling the PS4. It is great to see Nintendo managing to bounce back after the dismal failure of the Wii U.

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  • Luke Skywalker

    I think this would make sense as there is a new Xbox less than 2 months away from release

    • Mr Xrat

      You’re laughing if you think a $500 SKU is going to make up the nearly million unit gap the Switch and PS4 are enjoying right now.

    • Luke Skywalker

      if you believe that but it has been historically proven that whenever a new device is about to be released the sales of the current device falls. we see this in phones, cars, tvs, etc it’s partly on the fact people would be waiting on sales deals of the current line when the new device is released.
      it would be crazy to buy an xbox one S right now when you can bet that some great deals will be out when the xbox one X is released.

      so no, i’m not expecting the xbox one X to close whatever gap you believe, i’m expecting that people are waiting for the xbox X and new deals on the current Xbox S.

    • Mr Xrat

      It’s not a new device though. It’s an SKU refresh at the mercy of the base hardware. I know Xbox fans are desperate for it to be, but you have to wait another three years.

    • Luke Skywalker

      Bro, I know you are smarter than that. It’s new device.

  • kma99

    Journalists are dumb.

  • Tga215

    Shocking said no one ever

  • Mr Xrat

    We already knew the Xbone was lagging badly in the US. Now in the UK too? These are Xbox’s two strongest markets. Time for Xgimps to make a few more pre-orders.


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