PS Vita: No price cut in 2012, says Yoshida
Sony World Wide Studios boss Shuhei Yoshida has revealed that they have no plans to cut the Vita’s price in 2012. They feel they can increase the system’s value by offering more games and other things to make it more desirable to people.
“Of course, cost reduction is one area our engineering team is working on,” said Yoshida, “but we just launched the platform earlier this year. It takes time to do so,” he said to Eurogamer.
“At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That’s affordable for people who are looking for a good deal.”
He wants the sales to improve so that they can put more franchises on the system, and hopes that people will like what they’re doing this year in respect to adding more value to the overall bundle.
“The reaction to the hardware platform itself has been very strong,” he said. “We are very pleased with the response we got. It’s up to our expectations in terms of what we were hoping for in bringing PS Vita to the market,” he added.
But the actual sales of PS Vita, obviously we would like to see more uptake. We see lots of feedback from consumers saying they would like to see more content, they would like to see their favorite franchises coming to the PS Vita.”
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