Releasing a demo can cut sales in half – Schell

Great speech.

Posted By | On 11th, Feb. 2013 Under News | Follow This Author @KartikMdgl

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Schell Games CEO Jesse Schell has said that demos can hurt the final sales of a product. He gave a talk during DICE Summit 2013 and it was one of the best speeches of the event.

I also agree with him in a way because I had the same feeling during Killzone 2 and how it went from having 1 million preorders to half the sales when Sony reported its figures.

Schell, in his speech, said that: “You mean we spent all this money making a demo and getting it out there, and it cut our sales in half? Yes, that’s exactly what happened to you.”

Releasing a trailer is more efficient in gaining consumer interest than a demo nowadays, he says. You can watch the full speech below.

Do you think he has a point? Have demos ever turned you off from buying a game or vice versa? Let us know.


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  • Raffa

    Sure, if you give people the opportunity to experience a bit of a new game rather than having it praised by trailers alone, without ever showing the customers the actual thing of course, they could find out that that game they are waiting for might be somewhat overhyped, or simply doesn’t feel right for them. Now that’s pretty unfortunate, imagine a customer giving it some thought, or even giving a game a try before buying it… it’s outrageous!

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