Sony’s ad campaign paid off.
The launch of Star Wars: Batttlefront has already been named the most successful launch of a Star Wars game in the history of the franchise. What might raise a few eyebrows inside those numbers is just how one sided the popularity of the title the launch really was. While there are not official sales numbers available to break down sales from one platform to another just yet, we do know that more people are playing the game on the PS4 than on the Xbox One and PC combined.
VG247 reports they were able to come up with these numbers based on the statistics of games logged on the various platforms. According to the site, over a 24 hour period there was a peak of 183,329 players on PS4. Over the same period there were 104,993 on Xbox One and only 48,292 on PC. It should be pointed out that Sony paid a pretty penny in order to get these kinds of numbers. The company struck an exclusivity deal with the game’s developers in order to make sure that all official advertising would point only to the PS4 version.
One has to wonder if that did in fact steer people away from getting the game on PC and Xbox One or even realizing it was available on the other platforms. In the age of console exclusives becoming more popular, that kind of advertising can have a real effect, even on games that aren’t actually console exclusive. Whatever the reason, Star Wars: Battlefront is being played more on the PS4 than any other platform.