Take Two CEO Believes Missteps With Battleborn and Evolve Haven’t Permanently Damaged The Company

Strauss Zelnick expresses his disappointment with the way Battleborn performed.

Posted By | On 18th, Nov. 2016

Battleborn

There was a time when Battleborn and Evolve were two of the most anticipated games in the industry. Then both games launched and began struggling almost immediately.

It wasn’t that long ago that Gearbox’s CEO Strauss Zelnick talked about their disappointment in the performance of Battleborn, and how that might even lead to the game becoming a free-to-play title. Now the CEO of publisher Take-Two is weighing in as well.

During a recent conference Strauss Zelnick talked about how he doesn’t believe the performance and popularity of the two games does not represent the overall quality of their label. ”

“Listen, I think 2K is doing great. I think when you put out a lot of titles, not everything is going to work as well as one would like, and Battleborn is an example of that. Evolve is a little bit different. That was bought out of a THQ bankrupcy, and it was developed by an external studio with oversight from 2K, so it’s a totally different situation.”

“We knew it was a very unusual title, and it was a bet on an unusual title. It didn’t surprise us that consumers had mixed feelings about it. Battleborn was a disappointment. We’ve said so publicly, but I don’t think that’s systemic, because 2K is a company that brings you basketball which scores in the nineties, XCOM 2 and the like where we’re known for having very high scores,” he stated.

“So, we are in a position where even if we don’t get it exactly right, we can still do well, but make no mistake, our goal is to continue to get it right and to drive quality through the organization. Some times we don’t succeed as well as we would like,” he further added.

Thoughts? Let us know in the comments section below.


Amazing Articles You Might Want To Check Out!

Keep On Reading!

Tales of Graces f Remastered Review – JRPG Greatness Refined

Tales of Graces f Remastered Review – JRPG Greatness Refined

The added remastered content makes an already amazing JRPG feast even better.

Mortal Kombat 1 Trailer Offers First In-Game Look at T-1000 and Conan the Barbarian

Mortal Kombat 1 Trailer Offers First In-Game Look at T-1000 and Conan the Barbarian

A brief look at Conan's Brutality is available before the DLC character's reported launch for Khaos Reigns own...

Why Marvel Rivals is Overshadowing Overwatch 2

Why Marvel Rivals is Overshadowing Overwatch 2

Blizzard's hero shooter has been floundering for a while, but it's completely outclassed by the launch of Marv...

Path of Exile 2 Developers Have No Plans to Move Away From Death Penalties in Endgame Content

Path of Exile 2 Developers Have No Plans to Move Away From Death Penalties in Endgame Content

Path of Exile 2's on-death punishments might seem harsh, especially in endgame content, but the developers wan...

Black State Gameplay Video Showcases Gorgeous Visuals and Combat

Black State Gameplay Video Showcases Gorgeous Visuals and Combat

The gameplay video for Black Slate, captured at CES 2025, showcases the title's emphasis on high-end visual fi...

Assassin’s Creed Valhalla, Origins Get Updates to Fix Windows 11 24H2 Compatibility Issues

Assassin’s Creed Valhalla, Origins Get Updates to Fix Windows 11 24H2 Compatibility Issues

Other Ubisoft titles like Star Wars Outlaws and Avatar: Frontiers of Pandora haven't gotten any update to fix ...