Ubisoft: 1080p Does Not Sell Games


Posted By | On 28th, Oct. 2014 Under News | Follow This Author @Pramath1605

far cry 4

I have made my thoughts on this entire nonsensical 1080p debate (pushed in no small part by a certain console manufacturer, and lapped up by its fanbase) abundantly clear by now- it’s pointless. It doesn’t matter. A great game is a great game, and it doesn’t matter how many lines or pixels it displays on screen. And now it appears at least one major AAA publisher is also echoing that sentiment.

“It’s certainly not something I care about in a game,” Far Cry 4 head honcho Alex Hutchinson told OXM. And this isn’t a case of sour grapes either, or of early damage control: he made this statement after confirming a target resolution and frame rate of 1080p and 30 frames a second for the Xbox One and PS4 versions of the game. “It feels weird to me that people are cool about playing a sort of retro pixel game, and yet the resolution somehow matters. It’s like: is it fun, is it interesting, is it new, is it fresh, are there interesting questions?

“With the 4K TVs and things – somebody was telling me that with a 4K TV, to even see it, your living room has to be big enough to sit like 12 feet from the screen. I don’t know the exact numbers, but it starts to get a little crazy. I’m just in it for the experience, I’ll play a SNES game if it’s cool.”

Hutchinson went on to talk about how destructive the emphasis on resolution was for gaming and its evolution:

“I think it’s a bad axis. We should not be in a business that sells itself – we are, a little bit, but that sells itself on the flavour of like, gadgetry and technology. I think that’s a bad sign.

“If our thing is ‘woo, the same exact thing you had before, at twice the resolution, instead of a new thing’… A new spin or an evolution, I think is much more interesting.”

Hutchinson, I agree with you. And just for those remarks, you may have earned yourself one Far Cry 4 sale, from me.

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  • Psionicinversion

    From the publisher that downgrades every fu#king game!!

  • HisDivineOrder

    So you believe the guy who just got done telling you 60fps doesn’t matter when he talks about how 1080p doesn’t matter? Or do you just think that somehow proves the point?

    It doesn’t, not in either case.

    The reality is native resolution IS better. Just like 60fps is better. And since sub-720p, sub-60fps is what dominated last gen even after the promise of last gen was 1080p gaming, then I don’t think it’s too much to expect real 1080p gaming this gen from supposedly “advanced” consoles.

    Except they can’t do it. PC gaming does it all the time, though. Again, on both fronts except when developers forcibly hobble the game to keep it from showing the consoles up, that is.

    A problem here is your refusal to accept the REAL problem that causes all these compromises you try to be okay with.

    That problem is not the developer or the game. It’s the consoles you’re trying to defend as acceptable. They’re subpar, they were weak out the gate, and for the first time in 3d graphics history, PC gaming was actually way ahead of consoles even before they launched.

    For every OTHER generation, consoles had a 6 month lead on PC gaming. Not this generation. And it wasn’t because PC gaming had just gotten so far ahead of consoles, either. PC graphics tech has stagnated. The real reason is because Sony and Microsoft (don’t even bring up Nintendo) cheaped out, not pushing the ragged edge like they have in the past.

    They went for what was affordable and cheap. AMD was more than happy to oblige them their netbook CPU and 7790-esque hardware, which btw isn’t even a MAINSTREAM-level GPU.

    So what do you really expect from this gen? If you want to game, the choice is clearer now than it’s ever been: Game on PC.

    • Michael Norris

      Both companies wanted to break even on hardware.Right now Sony is making money off of the Ps4 hardware.The Gpu used in the Ps4 isn’t a 7790 Gpu more on the lines of an 7850 which at the time of release was a midrange Gpu.My issue is the Cpu isn’t powerful enough.Which in many ways is actually bottlenecking the Gpu.Also try to build a $400 Pc…right now it can’t be done even with low end hardware you have to add in the Os.

  • Michael Norris

    I pass on games that are not running at 1080p because Ps4 should be able to run at that resolution.


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