We aim to make Shift 2: Unleashed “the obvious choice” for racing sim fans- EA

Posted By | On 18th, Feb. 2011 Under Industry News, News | Follow This Author @Shubhankar2508

We recently interviewed Slightly Mad Studios’ Marcus Nilsson, executive producer of Shift 2: Unleashed. Mr Nilsson says the development team’s goal is to make “the franchise to an obvious choice within the genre, actually even the obvious choice.”

When we asked him if the Shift sub-series has the potential to or the capability of achieving as much success as the Forza and GT franchises have, Nilsson said , “It’s certainly the goal for the franchise to be an obvious choice within the genre, actually even the obvious choice.”

“To build commercial success you need a lot of things, first of all you need a great product, you then need brand awareness, you need a faithful front row of consumers,” he continued. “Thankfully, Shift 2 Unleashed is shaping up so well I believe we can hit all those three things.”

“To reach GT and Forza brand awareness is going to take time and iteration but with the original Shift and now 2 I must say we are off on a flying start.,” he carried on. “We bring innovation and fresh blood to the genre, we put you in the head of a race driver and take you for the most intense ride you have ever felt in a game.

“We make every race count as the people you play with will always try to beat you in Autolog. We do night better than anyone else. And we do so much more.”

He signed off with saying, “I guess time will tell if I answered correct but I am confident we have a value to the consumer that can take us all the way.”

In the same interview, he also said Shift 2: Unleashed will “change the racing simulation genre forever.”

Stay tuned, we will have the full interview up soon.

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  • dh4645

    why 2 separate stories on this? just combine them.

    • Shubhankar Parijat

      The news item would then be longer than many official reviews out there. We want to keep it short and crisp!

  • Thatruth86

    Its not EAs choice to make it make it the obvious choice for gamers who like racing games .. So being that the other 1 was crap i dont think many will flock to this 1.. but good luck on there part to deliver

  • aquaman22

    @ DH they’re doing this because of the contest, not enough articles so they’re breaking them up. That’s what i think. You know i really like it when developers throw the word “consumer” in interviews because whether they do it to make themselves sound good or not, its always nice to hear them thinking out loud about us. Aqua Out!!!!

    • Thatruth86

      The guy already said why they are two different articles but yea..
      They used consumers bc they need us with us there wouldnt be them but i like the confidence they have thats what u need to deliver but that doesnt mean it will ..

    • aquaman22

      Well that’s already known if the consumer doesn’t buy the product they get canned, we know that already what’s your point?? As far as confidence goes, yea you should believe in your product and what you have to offer, but you also need to make us understand why i should support you and not support let’s say Polyphony. Being TOO confident can completely make you oversee basic mistakes. Aqua Out!!!

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