Xbox One Launches In Five Asian Markets, Including India and Singapore
A sigh of relief from Microsoft.
The Xbox One has been steadily launching in a whole lot of territories worldwide; in September, it has been especially focused on Asia, with its launch Japan, and a planned one for China next week. And just earlier today, it also successfully launched in five other Asian markets- India, Singapore, Taiwan, Hong Kong, and South Korea. Today was also meant to be the day it would have originally gone on sale in China, but there was a last minute delay there.
Unlike Japan, where the launch was a damp squib, the launch in these countries seems to have gone extremely well; players in Korea were lining up for the console for up to 160 hours before the launch, while malls in Singapore were jam packed for the launch. In India, several launch parties were held to celebrate the launch of the console, and Amazon India, the exclusive online retailer for the system in the country, reports unprecedented demand.
Of course, Microsoft still has its work cut out for it in these territories, as the PlayStation 4 launched here as much as nearly a full year ago in many cases, and is now firmly entrenched. Whether Microsoft can come to dominate these territories, and change its fortunes around in this round of the console wars, remains to be seen.