Zynga to Shut Down Four More Games, Suffers Decrease in Daily and Monthly Active Users
The Ville, Empires & Allies, Dream Zoo and Zynga City to be shut down.
Social games developer Zynga’s first quarter earnings are out, which showcase a net income of $4.1 million. However, sales have declined by 18 percent to $264 million.
It was also revealed that daily active users dropped by 21 percent. In the same quarter of 2012, Zynga’s games had 65 million users and has now dropped to 52 million in Q1 2013. This means an 8 percent decrease over a quarterly basis, which monthly active users decreasing from 292 million to 253 million. Monthly unique users also decreased by 18 percent to 10 percent on a consecutive quarterly basis, from 182 million to 150 million users.
Even worse, CEO David Ko revealed that four more games would be shut down. These include The Ville, Empires & Allies, Dream Zoo, and Tencent’s Zynga City. This is being done to help lower costs, as Ko has stated that all four titles have become “lower performing games.”
For now, Zynga will be introducing its first round of real money gambling titles in the UK, namely ZyngaPlusPoker and ZyngaPlusCasino.