15 Most Ridiculous Video Game Marketing Campaigns of All Time

Sony: PSP Racist Marketing

Sony gets a lot of things right. But in some eyes they tend to get a lot of things really, really wrong. Such as this ad focusing on the PSP, white version. The ad focused on a heavily powdered person in all white clothing and extremely white hair, forcibly handling a black person with the words: Playstation Portable White is Coming. It’s a very… odd approach to advertise a handheld while showcasing humans in place of electronics. Bet they won’t do this again. It’ll probably be something much worse next time.