50 Most Controversial Video Game Trailers

28. Dante’s Inferno ad

The ad, which aired during the super bowl, raised a few questions about how the ad was handled. Though CBS initially canned the original 30-second ad, which ended with the tag line “Go to Hell,” the new ad however aired a version that ends with “Hell Awaits.” The switch prompted a spate of headlines, some of which mistakenly reported that the ad had been rejected altogether, but it wasn’t the first time that the game found itself feeling the spotlight’s heat.