50 Most Controversial Video Game Trailers

23. Xbox Life is Short, Play More

This controversial Xbox ad received 136 complaints in the UK, causing it to be removed by an advertising regulator. Complaints reportedly came from a long list of angry protesters, which included a pregnant woman, a new mother, and a woman who recently lost a baby in childbirth. However Microsoft argued that they were trying to convey a “positive statement about life”, but that rather crumbling claim was promptly shot down, and the ban was upheld. Microsoft, however, did continue to show the advert in cinemas and online. The gall of them.