Call of Duty: Modern Warfare 3’s “Noob and Vet” advertisement campaign was pretty successful and received a lot of attention, and while some people found it funny and entertaining, a US army veteran believes the campaign is “tasteless” and portrays war as a “gritty Disneyland.”
“[The Modern Warfare 3 ad] is so base and strident that it’s hard to believe that it’s not deliberately offensive,” Former U.S. Army Special Operations paratrooper and Afghanistan veteran D.B. Grady said in a recent column for The Atlantic.
“If this were September 10, 2001, maybe it wouldn’t be quite so bad. Those who are too young to remember Vietnam might indulge in combat fantasies of resting heart rates while rocket-propelled grenades whiz by, and of flinty glares while emptying a magazine into the enemy. But after ten years of constant war, of thousands of amputees and flag-draped coffins, of hundreds of grief-stricken communities, did nobody involved in this commercial raise a hand and say, “You know, this is probably a little crass. Maybe we could just show footage from the game.””
Grady agrees that the ad campaign does work and that out of the large number of people that have bought Modern Warfare 3, many are military personnel, but he does not think portraying war this way is a good idea.
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