Ubisoft: End of a console gen does not allow creativity, new consoles needed

Ubisoft boss Yves Guillemot wants new consoles in the market due to a lack of risk taking by other publishers. He said that its very hard for publishers to make new IPs when consumers don’t really buy them due to their friends playing Call of Duty and Assassin’s Creed.

Start of a new gen is vital because consumers are more open to new technology and software and will buy them in droves. In other words, he wants next-gen to begin soon and has warned that the length of the console cycle which has been extended to 7 years has harmed the industry stifling creativity.

“What we missed was a new console every five years,” he told Gamasutra. “We have been penalized by the lack of new consoles on the market. I understand the manufacturers don’t want them too often because it’s expensive, but it’s important for the entire industry to have new consoles because it helps creativity.”

“It’s a lot less risky for us to create new IPs and new products when we’re in the beginning of a new generation. Our customers are very open to new things. Our customers are reopening their minds, and they are really going after what’s best.

“At the end of a console generation, they want new stuff, but they don’t buy new stuff as much. They know their friends will play Call of Duty or Assassin’s Creed so they go for that. So the end of a cycle is very difficult.”

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