“A new generation of consoles is needed”- Activision veteran

Posted By | On 24th, Aug. 2011

Activision’s former executive vice president of publishing, Robin Kaminsky believes the current generation of gaming is lacking innovation, and the next generation of consoles is needed desperately.

The market, she wrote in an opinion piece for IndustryGamers, “is in trouble”.

“Many believe digital sales and the economy are the core drives of the decline. I believe a lack of innovation – actual stagnation in game development – is the real culprit,” Kaminsky wrote.

“For traditional games to grow, I believe a new generation of consoles is needed, consoles with real innovation and the resulting onslaught of new IP and innovative gameplay. Ideally these consoles will bring a breakthrough on how games are played or what kind of game experience can be delivered.

“It cannot be just bigger, more complex games or yet higher definition graphics,” she added. “The industry, both traditional publishers and the console makers themselves, need something different in the next cycle… In an industry where new, innovative and fun is key there is no future in more of the same.

“The next generation of consoles and games should recognize that consumers are mobile and active, value the player regardless of where and when they play, consider short and long play sessions, optimize both hardcore and casual games, embrace button/controller led play and new interfaces, enable content to evolve so games are dynamic not static, encourage alternative payment approaches like free to play, that drive more users to try the game, alongside the traditional buy it to play model, drive increasingly social and community driven experiences, and perhaps even allow play across devices regardless of manufacturer or form factor.”


Amazing Articles You Might Want To Check Out!

Keep On Reading!

The Elder Scrolls 4: Oblivion Remastered Revamps Enemy Scaling, Encumbrance, and More

The Elder Scrolls 4: Oblivion Remastered Revamps Enemy Scaling, Encumbrance, and More

On top of 4K resolution and 60 FPS support, the Unreal Engine 5 remaster also revamps the HUD, UI, non-combat ...

Madden NFL 26 is Set for August 14 Release – Rumour

Madden NFL 26 is Set for August 14 Release – Rumour

According to reports, EA is expected to officially unveil the next game in its Madden NFL franchise some time ...

The Elder Scrolls 4: Oblivion Remastered Announced, Out Now for $49.99

The Elder Scrolls 4: Oblivion Remastered Announced, Out Now for $49.99

The remaster is playable on Xbox Series X/S, PS5, and PC, and sports a complete visual overhaul and various im...

PlayStation 5 Console Rentals Are Succeeding in Japan While Game Rentals Are Declining

PlayStation 5 Console Rentals Are Succeeding in Japan While Game Rentals Are Declining

Japanese retailer GEO had started offering PS5 consoles for rent back when hardware shortages were affecting s...

Marathon Developer Says Price is “Definitely Going to be a Conversation”

Marathon Developer Says Price is “Definitely Going to be a Conversation”

The studio has previously mentioned that Marathon will not be a full-priced game. Rumours indicate pricing sim...

Wuthering Waves x Cyberpunk: Edgerunners Collaboration Announced for 2026

Wuthering Waves x Cyberpunk: Edgerunners Collaboration Announced for 2026

This marks the action RPG's first collaboration and Edgerunners' second after Guilty Gear Strive adds Lucy to ...