Activision could revive Guitar Hero in the future says Kotick

Posted By | On 12th, Feb. 2011 Under Industry News, News | Follow This Author @GNReith


Activision CEO Bobby Kotick has hinted that the Guitar Hero and DJ Hero franchises could well be revived in the future. Speaking to CNBC the Activision boss said “we had three fantastic products in the marketplace in the [music] genre this year, our two games, DJ Hero 2 and Guitar Hero: Warriors of Rock, and then Rock Band did a terrific game, but it’s just not a category that’s getting consumers enthusiastic right now, and so I think you need to focus your resources on the things that really gets consumers excited. If something’s not working, we’ll take it off the table, maybe reinvent it in the future, but our focus is really on figuring out what are the things that are going to excite audiences the most.”

When asked about the chance of a series revival, Kotick said “we can never say never, but over the past two years we have seen rapid declines in the music genre, and unfortunately, based on current demand, we simply cannot continue to profitably make these games given the considerable licensing and manufacturing costs.”

Thanks to CNBC for the info.


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