Activision reprimanded over 8 month old Modern Warfare 3 ad

Posted By | On 25th, Jul. 2012

An advertisement for Call of Duty: Modern Warfare 3 which aired 8 months ago has been deemed inappropriate to be shown at that time of day, by the Advertising Standards Agency.

Two viewers had complained about the scheduling of the advert, which aired during a Wolverhampton Wanderers 3-1 victory over Wigan, on Sky Sports 1. The ad aired at 2.30pm and one viewer had reported her toddler had been scared by the advert.

The advert was cleared for broadcast by Clearcast on the basis it wasn’t shown during or adjacent to programmes aimed at the under 16s. Not only that, but the BBFC had rated the advert PG for broadcast, so the ASA’s decision to reprimand Activision a whole 8 months after the event has been met with a backlash.

If aired again, the ASA have expressed that the advert shouldn’t be broadcast before 7.30pm.

Source: Eurogamer


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Fallout: London Crosses 1 Million Downloads

Fallout: London Crosses 1 Million Downloads

The total conversion for Fallout 4 recently received a massive update, which restores missing dialogue and fix...

The Rogue Prince of Persia is Now Steam Deck Verified

The Rogue Prince of Persia is Now Steam Deck Verified

Evil Empire warns that Steam Deck players "may experience occasional drops in frame rate" in some sections of ...

Guilty Gear Strive – Queen Dizzy Revealed in New Gameplay Trailer

Guilty Gear Strive – Queen Dizzy Revealed in New Gameplay Trailer

Dizzy is available for Season Pass 4 owners on October 31st and remains as potent as ever with freezing, weapo...

Prince of Persia: The Lost Crown Has Sold Just 1 Million Units – Rumour

Prince of Persia: The Lost Crown Has Sold Just 1 Million Units – Rumour

It's claimed that Ubisoft expected the title to sell as well as the bestselling Metroidvanias out there, thoug...

A Rayman Remake is in Development – Rumour

A Rayman Remake is in Development – Rumour

Some of Prince of Persia: The Lost crown's recently disbanded dev team has moved to the project, which is in t...

Monster Hunter Wilds Trailer Showcases Oilwell Basin, Azuz, and New Monsters

Monster Hunter Wilds Trailer Showcases Oilwell Basin, Azuz, and New Monsters

Rompopolo and Ajakaran are two new threats, but there's also the Black Flame, a mysterious threat that awaits ...