MI6, the association dedicated to supporting marketing, promotion and advertising professionals in the video game and interactive entertainment community, hosted a festive awards show to honor the best marketing work in the video game industry, wrapping up the action-packed fifth annual MI6 Conference. Assassin’s Creed 2 took home the most gold with seven MI6 Awards, including the highly competitive “Outstanding Overall Integrated Marketing Campaign” award.
“The winning work featured at this year’s MI6 Awards showcased how game marketers are creatively leading while strategically adapting to the shifting media landscape,” said Jonathan Block-Verk, President and CEO of MI6. “This community is driving the growth of the game industry by expanding the reach and definition of gaming, while continuing to appeal to the traditional gaming audience.”
In addition to Ubisoft’s Assassin’s Creed 2 picking up seven gold awards, Resident Evil: The Darkside Chronicles and NBA 2K10 were each awarded four gold Awards. Award categories include everything from “Outstanding Promotional Trailer,” to “Best Swag,” to “Most Effective Buzz Creation.”