Assassin’s Creed Had Its Best Sales Year in 2020

Revenue was up 50% from the prior record.

Posted By | On 11th, May. 2021

Assassin's Creed Valhalla_02

The Assassin’s Creed series had its strongest sales year to date in the 12 month period that ended on March 31st, according to Ubisoft. The publisher said that the total yearly revenue generated by the series was up 50% compared to the previous record, which was set in the 2012-2013 financial year.

Speaking to investors during Ubisoft’s full-year earnings call on Tuesday (via VGC), CEO Yves Guillemot said, “Valhalla did a great job.” He also said that the franchise’s “back catalogue was also extremely powerful” and was a big part of the series’s record year, specifically citing the content released for Assassin’s Creed Odyssey.

“What we see with Assassin’s Creed is that we have a fantastic recipe and that’s why we decided to expand the post-launch programme to make it the biggest, longest, strongest that we have ever had on the franchise, so we are really going for a great transformation and building on the RPG recipe, and on strong playtime, so that’s what we see for the franchise as a focus in the short-term, notably in fiscal 22 and beyond, but also we are building a very strong rung-up for the next five years for that brand,” said Ubisoft chief financial officer Frederick Duguet.

Ubisoft previously reported its strongest quarter in history in February, claiming they were the strongest publisher in terms of unit sales for 2020 and crediting titles like Watch Dogs Legions, Assassin’s Creed Valhalla and Immortals Fenyx Rising. for their success during that period.


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