Assassin’s Creed’s creative director quits

Posted By | On 12th, Jan. 2012

After Patrice Desilets quit the Ubisoft team in 2009 and joined THQ, the Assassin’s Creed franchise hasn’t hit the Metacritic highs of Assassin’s Creed 2. Of course, these are unrelated things, so I don’t know what I’m typing here, right?

So the thing is, another guy from the Assassin’s Creed team quits, and he was actually the creative director of the franchise.

Alexandre Amancio, the said guy, joined a marketing team at Cossette, a Quebec-based marketing company. He’s the chief creative officer of that company.

He posted on the company’s blog regarding this, so we came to know some more information regarding this from there.

“Video games and advertising have many common elements. In both industries, we are always looking for new ways to engage the consumer to the brand,” he said.

“In addition, like advertising, the video game industry must now take into account and supply a very important social dimension in its development and strategies. The game is no longer just a game, it’s a community, relations between players, and the brand.”

Tell us what you think in the comments section below.


Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Valheim – Hearth and Home Update is Out Now, Trailer Teases New Threat

Valheim – Hearth and Home Update is Out Now, Trailer Teases New Threat

New weapons and items, the ability to name tamed pets, an Obliterator for destroying unwanted items, and much ...

Gran Turismo 7 Features Cross-Gen Multiplayer, in Development Since 2017

Gran Turismo 7 Features Cross-Gen Multiplayer, in Development Since 2017

The DualSense also allows for precision steering that one could only achieve with a steering wheel, as per cre...

Gran Turismo 7 Online Requirement is to Prevent Cheating, Arcade Playable Offline

Gran Turismo 7 Online Requirement is to Prevent Cheating, Arcade Playable Offline

Creator Kazunori Yamauchi also offered some new details on GT Cafe, including the ability to showcase one's co...

WipEout Rush Announced for iOS and Android, Out in 2022

WipEout Rush Announced for iOS and Android, Out in 2022

WipEout Rush will deliver a card-based racing experience tailor-made for mobile devices, and will feature a si...

Tales of Arise Tops Japanese Charts on Debut with Over 200,000 Units Sold

Tales of Arise Tops Japanese Charts on Debut with Over 200,000 Units Sold

Meanwhile, Switch-exclusive WarioWare: Get it Together! comes in at second place, selling over 72,000 units in...

God of War: Ragnarok Will Bring Back Several Combat Mechanics from the Older Games

God of War: Ragnarok Will Bring Back Several Combat Mechanics from the Older Games

Game director Eric Williams says the upcoming sequel will bring back some of "the greatest hits of things" tha...