Bandai Namco is rebranding itself. The company has announced a new statement of purpose that redefines its mission and vision going forward, and to go along with that has revealed a new logo as well (which, frankly, seems like a bit of a downgrade).
The Japanese publisher has adopted “Fun for All into the Future” as its new purpose, which it says represents the company’s goals of sharing “dreams, fun and inspiration with people around the world.” Meanwhile, the logo is supposed to express “the potential of the brand to connect with people around the world and inspire them with amazing ideas”, with the speech bubble representing “Japan’s manga culture that has become so popular everywhere.”
Bandai Namco president and representative director Masaru Kawaguchi says: “With the start of our next Mid-term Plan in April 2022, our new Purpose will be the ultimate definition of who we are as a company. It was developed based on internal and external surveys and on discussions among employees from around the world, whose opinions and ideas guided and inspired us.
Fundamental to our Purpose is the idea of connecting and working together to create things. Bandai Namco’s entertainment connects fans all over the world. By delivering fun to the people everywhere, we put smiles on their faces and help them achieve happiness. That’s why Bandai Namco exists.
Our Purpose clearly and succinctly expresses how we have always sought to connect with fans everywhere, developing and sharing with our fans in creating innovative IP, products, and services. Together with our fans, we’ll create a new era for Bandai Namco, proudly communicating the reason for our existence.”
Bandai Namco’s been pretty busy in 2021 so far, having released two major action RPGs in Scarlet Nexus and Tales of Arise. In January 2022, the company will publish FromSoftware’s next big game, Elden Ring.
